Impact!
February 19, 2024Images 👏 with 👏 IMPACT!
Last year I had another wonderful opportunity to work with a brand that I have been working with since the very start of my career, Umberto Giannini.
I did my first ever shoot with UG way back in 2009 when I first started working as a product photographer in an East London-based pack shot studio. They were one of their clients and I regularly worked on their e-commerce photography.
Fast forward to 2021 after walking my career oath and in result not working on their photography for years, I had an enquiry through my website from UG. I was comissioned to shoot a new product launch for them. After a successful campaign, they returned for another shoot. Nearly three years later, we’re still working together on creating amazing assets for their marketing.
The feedback I have had from UG about my photography and how it has made such an impact on their brand and marketing successes is exactly why I love doing what I do. Through some insight knowledge passed onto me from UG, competitiors are looking at their imagery, which I photographed, for inspiration for theirs. My work is making some serious impacts to brands giving inspiration on what they can do for their product photography. Images with impact is what I’m all about and we are making waves.
One example of this immense impact is from the shoot below.
This product launched just before black Friday right when people were ready to spend for the festive season. This image generated insane sales numbers for the brand. It was the hero image on their website, and one they used for their BF marketing. It did an incredible job for the brand and I’m so pleased for them.
All it takes is one thing to make or break a campaign and this one MADE IT.
If you are reading this and you want the same success, let’s MAKE it and SMASH it with our scroll-stopping imagery leading the way.
The impact professional photography has on any brand is massive. It’s a huge return on investment and something that no brand should overlook in their marketing strategy.